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FOX Entertainment teamed up with Microsoft for a fully-custom partnership combining the show’s epic builds and head-to-head competition with the creative potential and technological ingenuity of Microsoft. The multi-platform, season-long LEGO Masters partnership showcased the everyday use for the Surface Pro 7.
On-air product integrations featured the Surface Pro 7’s 3D capabilities and Teams video conferencing platform as well as season-long placement of the Surface Pro7.
A ten-week linear and social content series, “Brick Tips” hosted by judges Jamie and Amy that featured the Surface Pro 7. A QR code was embedded into the :45 linear ad, driving fans directly to the YouTube LEGO Masters page for long form content.
6x :15 custom co-branded tune-ins, which aired during The Masked Singer featured shots of the Surface Pro 7 and Microsoft’s tagline.
Microsoft’s breakthrough partnership with FOX’s new hit competition series was a resounding success for both brands across platforms, with benefits of the season-long sponsorship increasing significantly (consideration & intent) among those who watched three or more episodes of LEGO Masters
Two-minute long-form was distributed across Facebook, Instagram and YouTube