OutKick delivers a fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field.

An All-American Approach to Sports and Pop Culture

Where News, Sports, and Culture Intersect.

Outkick Sizzle_9_9 (2).mp4 from FOX on Vimeo.

OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities

OutKick over indexes in key categories vs. the competition

46%

Ages 25-54

72%

Male

56%

$100K+ HHI

Source: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats - A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Jun’24; Comscore, Plan Metrix, Jun’24.

Interested in Sports or Fantasy Sports Betting

in the last 6 months

Outkick 202 vs. ESPN 125

Attended a Pro Sporting Event

in the last 6 months

Outkick 167 vs. ESPN 142

Frequently Advise Others on Sports

Outkick 181 vs. ESPN 138

Interested in Professional Golf

Outkick 171 vs. ESPN 127

Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else

29%

Republican

37%

Independent

34%

Democrat

Source: Political Affiliation: Comscore, Plan Metrix, A18+, Jun’24.

Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website

97%

of Barstool Sports

84%

of Bleacher Report

45%

of Yahoo Sports

50%

of CBS Sports

58%

of ESPN

Source(s): 1. Top line stat – 1H’24 (January-June 2024) – Outkick Uniques are based on Total Digital Population (Desktop/Mobile/Social) as of Jan. 2024, while all other metrics are based on Desktop/Mobile. 2. Unduplicated Audience: Comscore, Cross Visiting, Jun’24; Unduplicated Audience – Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).

Source 1 / Chart 1: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats – A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Mar’24; Comscore, Plan Metrix, Mar’24. Source 2 / Chart 2: Political Affiliation: Comscore, Plan Metrix, Mar’24; Unduplicated Audience: Comscore, Cross Visiting, Mar’24