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Engaging Cross-Platform
Custom Solutions

Bold, humorous, and authentic. TMZ creates buzz and catapults brand campaigns into pop culture headlines that resonate with fans everywhere and drive results. Through unbeatable custom opportunities and cross-platform programs, brands can leverage outside the box solutions to increase awareness, purchase intent, and acquisition. Take a look at some of our recent standout executions!

Custom In-Show Integrations

Food Stars S2

TMZ on TV

TMZ interviewed Lisa Vanderpump about her competition with Gordon Ramsay on FOX's Food Stars. The segment aired on TMZ on TV, showcasing footage from the show and promoting tune-in.

FX Clipped

TMZ on TV

The TMZ Newsroom featured a clip from FX's new series Clipped on TMZ on TV, naturally highlighting the Donald Sterling scandal and its coverage from ten years ago, while boosting viewership.

BET+ Ms. Pat Season 4

TMZ Live

Harvey and Charles welcomed Ms. Pat back to TMZ Live to discuss the new season. They seamlessly incorporated trailers, tune-in messages, and teasers, reminding viewers to catch all episodes exclusively on BET+.

HERS

TMZ Live

HERS leveraged TMZ's wide reach by promoting their brand on TMZ Live with an Oscars-related story, featuring a verbal mention and a lower third graphic for effective integration.

FX Clipped: Custom Social Content

TikTok and Instagram Reel: TMZ collaborated with FX to create custom TikTok and Instagram Reels content to promote the new series Clipped. This video features first-hand accounts from TMZ producers who played a pivotal role in breaking the Donald Sterling story

DraftKings Casino: ‘Celebs Winning Big’ IG Reels Series

TMZ created an engaging IG Reels series with DraftKings to spotlight stars who are currently ‘hitting the jackpot’ in their careers, personal lives, and romantic endeavors – all inspired by TMZ news stories! The series reminded fans that they can win big, just like the celebrities, thanks to DraftKings Casino.

Taylor Swift

Jeremy Allen White

Beyonce

Sydney Sweeney

DraftKings Casino: ‘Staffer Casino Challenge’ IG Reels Series

In a custom IG Reels series, TMZ brought the fun of some of the DraftKings Casino games to life in the newsroom! Three TMZ Staffers brought their competitive spirit to the challenges, ultimately promoting downloads of the app to play these games and using a custom promo code to unlock special deals.

Blackjack

War

Balloon Challenge

3-Card Poker