GMC / FOX NFL Pregame Sponsorship

Season 2
GMC Around Town – 2020

  • Andre Reed

    Former NFL Wide Receiver

  • John Lynch

    49ers General Manager, Former NFL Safety

  • Eric Dickerson

    Former NFL Running Back

  • Muhsin Muhammad

    Former NFL Wide Receiver

Partnership Summary

In year two of this partnership, FOX Sports gave fans a deeper look into athletes’ lives, highlighting these former greats who have adopted hometowns.

Through unique, first-person storytelling we hear from Andre Reed, Muhsin Muhammad, Eric Dickerson, and John Lynch about what it meant for them to be a part of these communities. We shined the spotlight on the professional grade of GMC’s vehicles by pairing them with some of the best to ever grace the gridiron while cruising around iconic city scenes.

Tony Gonzalez also got behind the wheel of the GMC Yukon admiring the support of the NFL die-hards showcasing the key matchups for Thursday Night Football. As we witnessed the joyous sights and sounds of fans celebrating, the GMC Yukon Denali was front and center with key attributes of the vehicle showcased throughout.

Season 2 Sizzle

Additional Elements

Co-Branded Spot

Chicago Tailgate

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