“Team Batman vs. Team Superman” Fontana Race Integration
FOX and Warner Brothers partnered up to create an exciting and engaging way to showcase both the upcoming NASCAR race as well as the new Batman vs. Superman movie. Jimmie Johnson was showcased as “Team Superman” whereas Dale Earnhardt Jr. was “Team Batman.” Race fans picked sides for their favorite superhero and driver, while FOX broadcasters brought the hype of the upcoming film to the broadcast.
Co-Branded Pre-Race Open
Post-Race Activation
- FOX SPORTS
- FOX NASCAR
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Movies/HV
Topics
Custom Content, Linear