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Show animators recreated Krapopolis’ main title by replacing the show’s characters with animated versions of the characters from Disney’s Kingdom of the Planet of the Apes, leading into an exclusive trailer of the film!

Partnership Elements

Tune-in

Tune-in aired in The Simpsons driving to the exclusive sneak peek.

Social Amplification

Social content posted on #AniDom Instagram and Facebook handles as well as collab with FOX and Disney Instagram and Facebook

Custom Intro

Co-branded custom animated intro leading into exclusive trailer coming out of the first act of Krapopolis

How We Won Together

Target Engagement

Krapopolis and The Simpsons were the perfect fit for Kingdom of the Planet of the Apes reaching frequent moviegoers looking for thrillers.

High Brand Lift

There was a double-digit lift in search engagement surrounding the custom spot, tune-in and trailer on the airdate, May 5, 2024.

High Memorability

The custom content for Kingdom of the Planet of the Apes' outperformed category and client benchmarks in memorability.

Topics
Brand Lift