Gatorade partnered with So You Think You Can Dance to create brand awareness for the new product, Gatorade Water!
Partnership Execution
In a two-part challenge, the top four contestants choreographed brand videos for Gatorade Water to showcase their creativity. They later collaborated to create a video that highlighted the product organically.
Additional Elements
Special Guest Appearance
Gatorade Water Brand Ambassador and So You Think You Can Dance alum, Witney Carson, made a surprise appearance to introduce the challenge.
Social Amplification
The partnership was taken to the next level through social distribution across @RealityClubFOX in collaboration with @DanceOnFOX & short form videos on @FoxTV's YouTube channel, & the So You Think You Can Dance Facebook page.
- FOX Entertainment
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Non-Alcoholic Beverages
Topics
Ad Recall