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How Entertainment Brands Are Slaying Seasonal Campaigns With Terror on Tubi
Halloween is more than just a holiday—it’s a cultural moment that drives consumer engagement and excitement. For many, it’s the vibrant changing leaves, the crisp autumn air, and the heart-racing jump scares that come with scary movie favorites.
Terror on Tubi taps into that feeling with rabbit holes of horror content, offering portals into a deep library of premium titles that suck viewers in. Whether it’s horror classics, monster mayhem, comedy-horror, or pretty much any other horror niche, it’s probably in Terror on Tubi’s curated collection of over 400 horror TV shows and movies.
And that makes it the perfect tentpole moment for advertisers. Major entertainment brands have leveraged Terror on Tubi sponsorships to create fun, engaging campaigns that resonate with Tubi’s built-in audiences who are passionate about the spooky season.
The Trick to a Sweet Halloween Campaign
Advertisements embedded in content streams aren’t a deterrent for viewers as they were once thought to be. In fact, The Stream (2024), a study by Tubi and The Harris Poll, found that 62% of viewers actually prefer free, ad-supported streaming over paid subscriptions. Another study found that 82% of viewers prefer to see ads with the same subject matter as the content they’re watching, and 39% of them are more likely to take action if the ad is thematically similar.
That’s why seasonal moments like Halloween are an ideal time to launch splashy and surprising themed campaigns that meet audiences right where they are. By matching the theme and tone of the holiday content, viewers get an uninterrupted streaming experience that helps enhance a campaign’s messaging.
Reese’s is a prime example of a brand using holidays like Halloween to leverage the festive feeling with themed campaigns. Their spot “Skeleton Dance” was one of 2023’s best performing Halloween ads, playing into the spirit of the holiday with skeletons dancing in front of an enormous Reese’s Peanut Butter Cup. They also have spots featuring their seasonal release of pumpkin-shaped treats, tying their brand in even more with the holiday. Reese’s has become so synonymous with Halloween that seeing one of their themed ads signals that spooky season has arrived.
Why else should brands embrace holiday-themed opportunities like Terror on Tubi? Themed campaigns are an excuse to have some fun! Brands can flex their creative muscle to create unexpected campaigns that are embedded in an experience viewers already love—leading to greater brand loyalty and more conversions.
These Entertainment Brands Are Slaying With Terror on Tubi
So, what does a successful holiday-themed sponsorship look like? Two entertainment brands—a paid streamer and a major movie studio—have thought outside of the box and run standout campaigns with Terror on Tubi tentpole placements.
The major movie studio met the moment with their promotion for their own horror film, using Terror on Tubi as a tentpole moment to drive ticket sales. The film was a supernatural horror that was ideal for Tubi’s audience of scary movie enthusiasts, making this seamless seasonal sponsorship a no-brainer.
Along with social amplification across Facebook, Instagram, and X, the studio’s Terror on Tubi sponsorship boosted incremental impressions, beat the industry performance benchmark, and drove more conversions for Fandango ticket sales than any other promotional effort according to feedback from the partner.
Meanwhile, the paid streamer’s branded in-app takeover took advantage of Tubi’s horror rabbit hole to point audiences in the direction of their own horror collection and drive paid subscriptions. Not only do they add new Halloween content to their platform each October, they also have their own original content sure to thrill—all enticing for the Terror on Tubi audience who delight in fright.
To complement their sponsorship package, the paid streamer also opted for pause ads and organic social add-ons to encourage viewers to download their app and boost tune-in numbers in a fun, engaging way. When a viewer paused a video, a branded QR code would pop up, prompting an app download. This approach enabled them to turn a previously static moment into an interactive one.
These integrated and relevant cross-channel experiences proved to be successful tactics for both brands to meet their advertising goals in a unique and memorable way.
The Power of Themed, Seasonal Messaging
Tubi’s viewers look forward to seasonal rabbit holes of content they can explore, so why not join them on their way down? Terror on Tubi and similar seasonal sponsorships invite brands to participate in important tentpole moments that provide seamless exposure for aligned content.
But it doesn’t just have to be Halloween. There are other occasions, like Black Friday and the upcoming holiday season, that give innovative advertisers a chance to mount impactful themed campaigns. Because if there’s bingeable seasonal content, there’s a fandom primed for integrated brand experiences.
Ultimately, it’s about embracing holiday joy while infusing your brand into moments viewers look forward to all year. And that’s a bloody good opportunity for advertisers.
Tubi is the most watched free TV & movie streaming service in the US. With over 80M million monthly active users, Tubi is a hub for young, multicultural viewers not easily reached via linear TV or other streaming platforms. Learn more about our advertising solutions at https://www.foxadvertising.com/tubi/.