JOEL KLATT

LEAD CFB ANALYST
GUS JOHNSON

LEAD CFB & CBB ANNOUNCER

FOX College Football & Hampton by Hilton Campaign

Hampton by Hilton teamed up with FOX Sports to enhance their ‘Experts of the Stay’ partnership by creating new digital content featuring CFB analyst Joel Klatt.

For the 2024 season, we re-aired the 2023 custom co-branded spot and developed additional social content celebrating the Big Ten expansion and Hampton’s offerings. The main goal was to strengthen the bond between the Hampton by Hilton brand and FOX College Football fans.

Co-Branded Spot (Year 2)

In 2024, we re-aired the 2023 Hampton by Hilton x FOX Sports co-branded spot, as it continued to resonate with clients, viewers, and fans. This decision highlights the FOX Sports Content Studio's ability to create high-impact content with lasting appeal.

Custom Digital Series

To capitalize on the excitement of the Big Ten expansion and showcase Hampton’s signature offerings — especially their iconic waffles — FOX Sports and Hampton teamed up with Joel Klatt to create a five-part digital series.