MARK INGRAM II

CO-HOST “BIG NOON KICKOFF”
JIMMY JOHNSON

RETIRED FOX NFL SUNDAY ANALYST
JENNY TAFT

REPORTER & HOST

Thanksgiving Week 2024

In close collaboration with Walmart, the FOX Sports Content Studio produced a custom co-branded :30 spot with social extensions that further amplified Walmart’s Black Friday promotion. By featuring FOX Sports Talent Jimmy Johnson, Mark Ingram and Jenny Taft, the campaign authentically integrated Walmart’s messaging and imagery through original storytelling that resonated with fans.

Click to watch the FOX Sports x Walmart Co-Branded Commercial!

Custom Co-Branded Spot: Black Friday Edition

FOX Sports and Walmart partnered to create a :30 custom co-branded spot set to air during during Thanksgiving week. Mimicking the style of popular workplace dramedies like “The Office” and “Succession”, the spot features FOX NFL & CFB personalities including Mark Ingram, Jimmy Johnson, and Jenny Taft.

With a comedic twist, this workplace mockumentary highlights Walmart’s Black Friday Deals, emphasizing the theme of scoring big with early access.

Digital Talent Extensions

“Do’s and Don’ts”

Showcasing FOX talent from the main creative, the FOX Sports Content Studio developed four additional social-first content pieces. These extensions not only broadened the campaign’s reach at large but also provided fans the opportunity to engage throughout the week.

All Talent

Mark Ingram

Jenny Taft

Jimmy Johnson

Multi-Platform Campaign Summary

During Thanksgiving week, FOX Sports significantly enhanced Walmart’s visibility and engagement across FOX NFL, CFB, and CBB through a comprehensive 360 campaign.