Joel Klatt

Lead College Football Analyst
Jenny Taft

Reporter & Host

2022 Co-Branded Spot: “Waiting for Saturday”

Joel can’t wait for kickoff — In 2022, Cadillac and FOX Sports developed a custom co-branded commercial spot that gave viewers an inside look at the all-electric Cadillac LYRIQ. The piece, starring FOX CFB Lead Analyst Joel Klatt and with a guest appearance by FOX CFB Lead Reporter Jenny Taft, ran in commercial time and created some iconic buzz for the 2022 Cadillac LYRIQ throughout the season.

“Waiting for Saturday” :30 Spot

Custom Partnership Campaign Elements

Along for the Ride

As part of Cadillac’s Field Pass sponsorship and Custom Content deal, we also included custom interstitial content with Joel Klatt in the Field Pass franchise. This content was posted as story slides during Field Pass weeks and added extra connectivity between the social content and the custom commercial.

Field Pass

Front row seats -- Through @CFBonFOX digital platforms (FB & IG), Cadillac gave fans an exclusive, one-of-a-kind look at the biggest games of the season with the Field Pass social franchise. For 9 weeks, FOX Sports captured content from the sidelines and brought viewers from their living rooms onto the field. Each execution featured custom-branded end cards, branded hashtags, and custom story interstitial slides.