2021 Co-Branded Spot: 2023 Cadillac LYRIQ

In 2021, FOX Sports and Cadillac partnered to extend the brand’s title presence within FOX College Football through a premier talent partnership with the voice of FOX CFB, Joel Klatt. To promote sign-ups and awareness around Cadillac’s first all-electric vehicle, the LYRIQ, the FSCS created a custom co-branded spot featuring Klatt behind the wheel of the vehicle. Using state-of-the-art technology and a 360 LED studio, the FSCS showed Klatt driving the LYRIQ through the LA streets and arriving to call a game.