Co-Branded Spot: “Empty Nesters”
Facebook and FOX Sports partnered to develop a custom spot showcasing Facebook’s new video chat product, Portal. With the holiday season in full swing, the creative was intended to reinforce Facebook’s tagline, “if you can’t be there, feel there.” The two-minute spot featuring Howie Long and his football family showcased Howie and his wife interacting with their family as well as cameos from his very own FOX NFL family – all to show how they keep in touch during the chaotic football season.
Co-Branded 2:00 Spot
"Questions" Social Cutdown
- FOX SPORTS
- NFL on FOX
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Electronics/Technology
Topics
Custom Content, Innovative Partnership