**In the 2023 season, GMC and FOX NFL Sunday elevated their Around Town series to new heights, spotlighting six franchise cities ahead of FOX NFL’s America’s Game of the Week marquee matchups.**

In its fifth consecutive season, this exclusive partnership content continues to showcase GMC’s premium lineup of vehicles while still seamlessly intertwining legendary perspectives from NFL greats behind the wheel. In each captivating episode, viewers are taken on a curated journey through the heart of each city, exploring its rich football culture, iconic landmarks and the passionate fanbases that define the teams.

This immersive experience not only highlights the seamless fusion of GMC’s commitment to “Professional Grade” and the relentless pursuit of excellence by NFL athletes, but it also forges a strong connection between football enthusiasts and the exceptional GMC vehicles that embody craftsmanship, perseverance and luxury.

with Jamaal Charles

with Nick Mangold

with Travis Frederick

with T.J. Lang

with Thurman Thomas

with Zach Thomas

FOX NFL Sunday Live Feature Example

Tailgate Talks

In 2023, GMC and FOX NFL introduced “Tailgate Talks,” an exciting new digital extension to our season-long partnership campaign.

This engaging content series delved into a wide array of topics including food, parking lot games, family memories and intense rivalries. It offered our social viewers a vibrant Q&A session with some of their favorite NFL legends, enriching their overall fan experience by bringing football and GMC together in an enjoyable and compelling way. Through social posts on FOX NFL platforms (FB/IG), “Tailgate Talks” creatively positioned GMC within FOX’s game-day environment, even placing athletes on the tailgate itself, to highlight the 2023 GMC Sierra Denali Ultimate’s cargo bed and six-function MultiPro™ Tailgate feature during the New York and Dallas episodes.