Greg Olsen

NFL Analyst

Further capitalizing on the elevated position of GMC’s partnership role on FOX NFL Sunday, FOX Sports and GMC revitalized the Around Town editorial series to spotlight prominent franchise cities in FOX NFL’s America’s Game of the Week primetime matchup windows.

The fourth season featured high-profile NFL personalities, including Fred Warner, Dante Hall, Andrew Whitworth, Greg Jennings and Brad Johnson, showcasing the athletes’ stories beyond the field while driving the luxurious 2023 GMC Yukon Denali Ultimate. The campaign also delivered a new digital-first segment, enhancing the cross-platform strategy of the partnership. The series demonstrated the vehicle’s features in an engaging and entertaining way, further strengthening GMC’s position as FOX NFL Sunday’s trusted vehicle partner.

with Andrew Whitworth

with Dante Hall

with Brad Johnson

with Fred Warner

with Greg Jennings

Carpooling with Cleatus Co-Branded Spot

GMC and FOX Sports kicked off their newly elevated partnership by creating a co-branded commercial featuring the 2023 GMC Yukon Denali Ultimate.

The commercial, starring FOX NFL Lead Analyst Greg Olsen and FOX Sports’ robot mascot Cleatus, showcased the luxury SUV’s design, spacious interior, and advanced technological features. Cleatus’ appearance in the ad was enhanced using custom computer-generated graphics created by FOX NFL’s production team. The commercial was distributed on multiple FOX platforms, including FBC, FS1, and FOX Sports social channels, coinciding with the release of the Yukon Denali Ultimate in the fall of 2022. As a premium partner of FOX NFL Sunday, GMC was able to use this unique content opportunity to extend its reach and generate interest in the new vehicle.

GMC Quick Takes

In 2022, GMC and FOX Sports unveiled a fresh social series named “Quick Takes.”

Designed as extensions to the Around Town episodes, these pieces maintained a steady campaign visibility on NFL on FOX social platforms every Monday. This initiative provided fans with additional opportunities to engage with their favorite athletes in a format that involved quick, lively Q&A sessions where each sports personality discussed a wide range of captivating topics from memorable football moments to popular local restaurants.