In year three of this partnership, FOX and GMC teamed up once again to give fans a deeper look into the lives of NFL legends using GMC trucks as a vehicle for their storytelling.

These season-long editorial content pieces that aired in the GMC Thursday Night Kickoff show put players in the driver’s seat, allowing them to show viewers “Around Town.” Integrated with beauty shots of priority features of a GMC vehicle and scenes of the city that was playing host to that evening’s matchup, former pros, from Joe Thomas in Cleveland to Brian Westbrook in Philadelphia, told the unique stories of their playing careers, lifelong connections to the cities they played in and how they continue to give back to those special communities.