GMC / FOX NFL Pregame Sponsorship

Season 1
GMC Around Town – 2019

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Partnership Summary

In 2019, FOX Sports and GMC launched a brand-new custom content initiative, tailor-made for NFL fans.

This exclusive three-part series was created to seamlessly integrate into FOX NFL’s Thursday Night Football pregame coverage, providing fans with a unique look at GMC’s superior vehicles while also highlighting stories from their favorite players. Each episode takes a deep dive into the host cities of specific Thursday Night Football  matchups on FOX featuring the perspectives of NFL legends, adding a distinctive and interactive twist to the pregame fan experience.

Season 1 Recap

Custom Partnership Campaign Elements

Co-Branded Spot

Behind the Scenes Sizzle

GMC NY Open