2017 NASCAR on FOX Campaign

  • Jimmy Johnson

    RETIRED FOX NFL SUNDAY ANALYST

  • Dale Earnhardt Jr.

    AMERICAN RACE CAR DRIVER

Partnership Summary

“Team Batman vs. Team Superman” Fontana Race Integration

FOX and Warner Brothers partnered up to create an exciting and engaging way to showcase both the upcoming NASCAR race as well as the new Batman vs. Superman movie. Jimmie Johnson was showcased as “Team Superman” whereas Dale Earnhardt Jr. was “Team Batman.” Race fans picked sides for their favorite superhero and driver, while FOX broadcasters brought the hype of the upcoming film to the broadcast.