2023 NASCAR on FOX

Squarin’ Up at Daytona
Bet on Biggie at Talladega

Jamie Little

NASCAR PIT REPORTER & NASCAR CRAFTSMAN TRUCK SERIES PLAY-BY-PLAY ANNOUNCER
Michael Waltrip

NASCAR ANALYST
Clint Bowyer

ANALYST, FOX NASCAR
Noah Gragson

#4 – FORD – FRONT ROW MOTORSPORTS

2023 “Squarin’ Up” Custom Partnership at Daytona

NASCAR fans can always “Bet on Biggie.” In Talladega, NASCAR on FOX and Wendy’s collaborated to create three unique, fun, and exciting custom content pieces. Through these executions, Wendy’s promoted their activation “Biggie After Dark (the best bet on the boulevard), utilizing Legacy Motor Club’s very own Noah Gragson, and NASCAR on FOX’s best-in-class talent, Jamie Little, Michael Waltrip, and Clint Bowyer.

"Duels" with Michael Waltrip and Noah Gragson

Fan Contest

Winner's Square Activation

Scavenger Hunt

Grid Walk

Hot Laps

FBC In Raceday Feature

In Race Feature

FS1 Raceday Feature

FOX SPORTS
Restaurants/QSR

Topics

Custom Content, Innovative Partnership, Linear, Social Media