Julian Edelman

FOX NFL Kickoff Analyst
Charissa Thompson

FOX NFL Kickoff Analyst

2025 NFC Championship

Angel Soft and FOX Sports partnered to launch a dynamic, custom content campaign teasing Angel Soft’s upcoming “Potty-tunity” Super Bowl LIX creative. Airing during the pre-game of the 2025 NFC Championship Game, this campaign sought to further build anticipation and encourage viewers to join the cultural conversation.

KEY DELIVERABLES:

1x :30 Custom, Talent-Led Co-Branded Spot
Custom Digital Extensions on FB/IG/TT/X
FOX NFL Talent PR Partnership

Click to play the spot!

Custom Co-Branded Spot

The FOX Sports Content Studio leveraged the natural on-air banter between FOX NFL kickoff talent, Julian Edelman and Charissa Thompson, to highlight the relatable need for a “Potty-tunity” during live events.

Set in a FOX Sports green room, Charissa humorously searches for Julian, who is urgently racing back from a bathroom break. This spot transports viewers behind-the-scenes and seamlessly foreshadows the lighthearted solution Angel Soft will provide in Super Bowl LIX.

“Potty-Tunity” Social Extensions

FOX Sports, Angel Soft, Julian Edelman, and Charissa Thompson used social media to turn Julian’s bathroom mishap into a story, positioning Angel Soft as the hero. They engaged followers in real-time conversations, building excitement ahead of the big game.

Amplify The Moment

Julian, Charissa and FOX Sports react to the spot launching.

Spread the Word

Julian and FOX Sports reposted/posted a :15S teaser, highlighting Julian’s need for a "Potty-tunity".

Extend the Moment

Julian comments about the “Potty-tunity” and keeps the conversation going leading up to the Big Game.

Multi-Platform Campaign Summary

Angel Soft seamlessly integrated into the FOX Sports ecosystem by leveraging its prominent personalities and platforms. By combining both linear and digital components, this campaign effectively reached a broad audience and capitalized on FOX Sports’ extensive viewership.