Rob Gronkowski

FOX NFL Analyst
Charissa Thompson

FOX NFL Kickoff Host

Co-Branded Partnership Recap

In 2025, FOX and Intuit TurboTax created a co-branded commercial for TurboTax’s Super Bowl LIX Pre-Game Show sponsorship. As the NFL’s Official Financial Software Sponsor, TurboTax creatively showcased their innovative features during tax season while also integrating into a FOX NFL premium environment.

KEY DELIVERABLES:

1x (:45) Custom Co-Branded Spot
Digital Extensions Across IG, FB & TT

Click to play the spot!

“Wired Up” | Co-Branded Spot

Through an original production, the FOX Sports Content Studio showed viewers how Intuit Turbotax’s experts make tax prep faster and easier than ever!

The creative featured FOX NFL Studio Analyst Rob Gronkowski and Host Charissa Thompson promoting the modern-day way to do taxes by avoiding outdated habits and leveraging TurboTax’s unique product offerings, such as meeting with one of their live tax experts.

The commercial drew upon TurboTax’s pre-existing “Now Taxes” campaign as well as complemented TurboTax’s in-game Super Bowl LIX creative featuring Issa Rae.

Multi-Platform Campaign Summary

Through its strategic placement and integration with FOX Sports, the campaign effectively boosted TurboTax’s brand awareness during Super Bowl LIX. The content was enhanced on @NFLonFOX social handles with a carousel strategy that increased viewer engagement.