Rob Gronkowski

Studio Analyst
Ashton Jeanty

NFL Running Back
Howie Long

FOX NFL Sunday Analyst

Co-Branded Partnership Recap

FOX NFL and Pizza Hut joined forces for Super Bowl LIX to create a custom content campaign promoting Pizza Hut’s new product offering the “Ultimate Hut Bundle”. Featuring emerging and legendary NFL talent, the campaign reinforced Pizza Hut’s deep ties to football and its role in fueling watch parties for the Big Game.

KEY DELIVERABLES:

1x (:45) Custom Co-branded Spot
Posted across @NFLonFOX (IG, FB, TT) and Talent Handles
1x Social BTS Sizzle posted across @NFLonFOX social channels (IG, FB, TT)
1x :06 Cutdown for Social Distribution

“Ultimate Hut Bundle”

Co-Branded Spot Overview

Starring Rob Gronkowski, Howie Long, and Ashton Jeanty, “Ultimate Hut Bundle” (UHB) delivered humor and high energy as each notable football personality crashed a watch party, highlighting Pizza Hut as the perfect choice for an unforgettable game-day experience.

This (:45) spot is a part of Pizza Hut’s larger UHB campaign. With Gronk featured in both the pre-game & in-game creative, the campaign immersed Pizza Hut into the FOX NFL universe.

Super Bowl Social Extensions

Pizza Hut and FOX Sports teamed up throughout Super Bowl Week to promote the Ultimate Hut Bundle while providing fans engaging content ahead of the Big Game. In addition to added reach on the custom content elements, Pizza Hut brought the fun to New Orleans for a unique Man on the Street series and expanded the Ultimate Hut Bundle conversation to social.

Custom Social Content

3x Posts
Distributed across FB/IG/TT

Motion Graphics

2x Total Posts
Distributed across FB/IG/TT/YT

Man on the Street

4x Total Posts
Distributed across FB/IG/TT/YT

Multi-Platform Campaign Summary

Through its strategic placement during the FOX Super Bowl LIX Pre-Game show, the campaign effectively boosted Pizza Hut’s brand awareness. In addition, the campaign was extended to social channels, where the spot and BTS sizzle were posted to @NFLonFOX social and talent handles.