Stu Holden
Soccer Analyst
Partnership Summary
On the Road with Stu: Copa América 2024
In 2024, FOX Sports and GEICO launched a custom digital series featuring FOX Soccer Lead Match Analyst Stu Holden. Airing throughout Copa América 2024 , the six-episode series gave fans exclusive behind-the-scenes access as Stu traveled between matches. The series highlighted Stu’s journey and celebrated the unsung heroes of soccer fandom. Viewers could submit Q&A-style questions, with Stu offering insights on life on the road, being a soccer dad, and his transition from player to analyst.
Click to play the intro video to the digital series!
By seamlessly integrating GEICO’s “Get More” messaging, the campaign delivered enhanced coverage and a deeper look into the tournament while giving GEICO premium positioning within FOX Sports’ digital content and supporting GEICO’s role as the presenting sponsor of the “FOX Soccer Now” digital show.
STU HOLDEN | @stuholden
The Winning Formation!
Partnering with Stu offers a significant brand boost to both visibility and engagement. From Stu’s personal commitment to sharing authentic stories, GEICO received bonus benefits of:
- Enhanced audience reach via Stu’s own social channels
- Additional exposure driven by conversations initiated by Stu
- Authencity of content
- Elevated brand presence
