MATT LEINART

College Football Studio Analyst
CHRISTIAN CROSBY

Influencer, Digital Host

2024 Season Campaign

In 2024, Discover and FOX Sports teamed up to launch a versatile 360 content campaign, leveraging FOX College Football’s programming and Discover’s partnership of the Big Ten Conference. The partnership distributed two connected and distinguished custom content series during 2024 College Football season:

Custom Endemic Spot: “A Tale of Two Discover Cards”
Custom Digital Series: “Big Ten Goes West”

A Tale of Two Discover Cards

Custom Endemic Spot

The custom commercial spot artfully captured the excitement of passionate fans in the wake of the Big Ten’s new conference realignment while spotlighting how Discover Card treats everyone like a VIP, providing the same great benefits no matter what!

Looking to strengthen Discover’s media presence across Big Ten Football, the endemic spot aired over 130 times on FOX, CBS and NBC networks throughout the season.

Talent Social Extensions

In addition to a custom commercial spot, together we created extensive social content to share via FOX College Football Instagram and Matt Leinart’s Instagram & Tik Tok. The social campaign totaled to 3 videos and 8 respective posts between the different accounts to reach fans everywhere they are, delivered with authenticity from FOX CFB’s very own Matt Leinart.

Gameday Must Haves

Retired Football Player

This or That?

Custom Digital Series

Making Every Fan Feel Valued Through the Spirit of Acceptance

Discover and FOX College Football feature the west coast “Expansion” schools in “Big Ten Goes West”, elevating fan experiences and giving audiences an inside look at the expanding conference horizons. Led by influencer host Christian Crosby, a series of editorial social videos offer fans exclusive access & behind-the-scenes look at the unforgettable traditions of college football.