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To celebrate Hispanic Heritage Month, FOX Entertainment teamed up with Wells Fargo to debut #TVForAll – a DEI campaign created to celebrate diverse storytelling. FOX and Wells Fargo produced a :30 co-branded spot that aired across FOX Linear, FOX Digital and Tubi. The campaign launched during Fall Premiere Week and aired throughout Hispanic Heritage Month.
Results
- Content outperformed the Wells Fargo TV benchmarks for Brand Opinion Positive Shift, as well as the financial category benchmark
- More than 6 in 10 viewers had a more positive opinion of Wells Fargo and were more likely to consider the Active Cash card
- Nearly 8 in 10 viewers had a positive opinion of the partnership overall