Big East Conference / Championship Drive

For 7 consecutive seasons, FOX College Basketball and Jeep have partnered to create a vignette series for the Big East conference regular season coverage and the Big East Tournament on FOX and FS1. Each year, the promotional videos feature FOX College Basketball talent on-set delivering Jeep branded messaging intercut with highlight football from Big East hoops. Through this campaign, FOX College Basketball has showcased Jeep’s continuing commitment to the Big East Conference and elevated the partnership year after year through FOX Sports’ evolving technological broadcast capabilities.