2017 FOX Nascar + Pizza Hut “Daytona Day” Co-Branded Spot

To promote the upcoming Daytona Day, FOX Sports partnered with Pizza Hut to amplify the brand’s messaging while driving awareness for fans to order their new $6.99 any pizza special. The spot featured footage of previous Daytona Day, while beauty shots of the pizza options followed. Through this creative, viewers are able to draw memorable connections between Daytona Day and Pizza Hut, leading to increased sales.