Super Bowl LVII Co-Branded Spot: “The Delivery Man”

Capitalizing on one of the biggest events in sports, FOX Sports and Pizza Hut collaborated on a custom co-branded commercial that aired during a premium sponsorship slot on the FOX Super Bowl LVII Pregame show.

The talent-driven spot, led by Super Bowl 50 MVP Von Miller, aimed to increase awareness of Pizza Hut’s returning “Big New Yorker” pizza product line by investing in a high-profile campaign around Super Bowl Sunday. The commercial featured cameos from Erin Andrews, Howie Long, as well as Alex Rodriguez and showcased the value of investing in the FOX Sports ecosystem. By leveraging the popularity of NFL stars and FOX Sports talent, the custom co-branded commercial helped boost branding within Pizza Hut’s window of the pregame show and effectively drove interest around the brand’s new headline product.