• Vernon Davis

    Former NFL Tight-End; Played CFB at the UMD

  • Allison Davis

Partnership Summary

FOX College Football FRIED-Day

Aimed at enhancing KFC’s position as the presenting Sponsor of FOX College Football Friday, FOX Sports and KFC creatively showcased the connection between “Friday” And “Fried-Day”. FOX CFB Talent Allison Williams and Vernon Davis connect the thrill of FOX College Football Friday with KFC’s unmistakable flavors!

Talent Digital Extensions

Extending The “Fried-Day” Theme Through A Strategic Social Campaign

Through engaging, trend-driven social first videos, Allison Williams and Vernon Davis starred alongside KFC’s “Fried-Day” menu items. Each of the four videos resonated with fans, amplified reach and helped make KFC a part of game-day routines all season long.

What's in Allison's Bag?

This or That?

What's in Vernon's Bag?

Speed-Drawing Challenge!

Multi-Platform Campaign Summary