OutKick delivers a fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field.

An All-American Approach to Sports and Pop Culture

Where News, Sports, and Culture Intersect.

OutKick over indexes in key categories vs. the competition

OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities

OutKick over indexes in key categories vs. the competition

53%

Ages 25-54

80%

Male

57%

$100K+ HHI

Sources: Comscore Multi-Platform, Demographic Profile – Top line stats -A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Jan‘25; Comscore, Plan Metrix, Jan‘25

Interested in Sports or Fantasy Sports Betting

in the last 6 months

Outkick 242 vs. ESPN 177

Searched the Internet for Professional Sport Content

in the last 6 months

Outkick 128 vs. ESPN 118

Attended A College Basketball Game

in the last 6 months

Outkick 124 vs. ESPN 90

Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else

37%

Republican

27%

Independent

36%

Democrat

Source: Political Affiliation: Comscore, Plan Metrix, A18+, Dec‘24.

Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website

99%

of Barstool Sports

95.5%

of Deadspin

85%

of Bleacher Report

63%

of CBS Sports

57%

of Yahoo Sports

55.5%

of ESPN

Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘24; Unduplicated Audience –Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).

Source 1 / Chart 1: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats – A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Mar’24; Comscore, Plan Metrix, Mar’24. Source 2 / Chart 2: Political Affiliation: Comscore, Plan Metrix, Mar’24; Unduplicated Audience: Comscore, Cross Visiting, Mar’24