A Simply Refreshing Partnership

Simply Orange partnered with FOX Entertainment and Gordon Ramsay’s hit cooking competition, Next Level Chef, and digital companion series, Next Level Kitchen, to seamlessly weave the Simply Orange brand and product into delicious recipes.

Results

Increased positive perceptions of Simply Orange as being high quality, natural and versatile

Significant lifts in both upper and lower funnel metrics

Top performing social content that exceeded Next Level Chef averages on Facebook and Instagram

Next Level Chef:
Simply Elevated Brunch

FOX and Simply Orange created a three-part co-branded custom content digital series, Simply Elevated Brunch. The series featured fan-favorite Next Level Chef contestant Omi Hopper preparing elevated brunch dishes aligned with weekly in-show challenges while highlighting Simply Orange as a key ingredient.

Custom Spots

To drive awareness of the Simply Elevated Brunch series, teasers aired in Next Level Chef commercial time following a contextually relevant in-show moment. Teasers included a QR code driving to the long-form videos on social.

Long-Form Videos Across Social

Chef Omi Hopper showed how to elevate classic brunch dishes using simple ingredients in these long-form videos. With distribution and promotion across Next Level Chef, Omi’s Instagram and Facebook and Food Club FOX’s YouTube, fans could access content across their favorite platforms.

Steak & Eggs

Instagram

Guava French Toast Bites

Facebook

Curated Playlist

You Tube

Bonus Content: Recipe Cards & Talent Interview

To encourage fan participation, FOX created co-branded recipe cards with easy-to-follow instructions.

Next Level Kitchen: Simple Tips to Elevate Cooking Skills

To amplify the brand alignment with Gordon Ramsay’s programming and his social handles, Simply Orange sponsored Next Level Chef’s digital companion series, Next Level Kitchen. With co-branded graphics and organic integration of Simply OJ into a brunch-themed episode, viewers learned how Simply can take their dishes to the next level.

Next Level Kitchen Sponsorship

In Next Level Kitchen, renowned chefs Gordon Ramsay, Nyesha Arrington and Richard Blais share simple cooking tips for audiences everywhere. With a mix of sponsored promos, opening/closing end cards, and lower thirds, foodie fans were reminded of Simply Orange and their tagline – Say Yes to Simple.

Watch the Video

Simply Orange Integration:
Brunch Episode

In a custom, branded brunch episode, Gordon challenged Nyesha to create a show-stopping brunch dish anyone could prepare at home. She demonstrated how to make quick and delicious Orange Ricotta Pancakes with the help of Simply Orange!