Audiences spilled the tea – and we’re serving the insights.

The way brands engage with streaming audiences is shifting, and the old playbook won’t cut it. Our latest report The Stream 2025 unpacks the biggest trends shaping the future of streaming, helping marketers break through the noise and connect with audiences in meaningful ways.

Here’s a preview of what’s in the report: 

• Gen Z isn’t chasing trends, they’re chasing what feels personal. 73% say they’re tired of keeping up with what’s popular, instead favoring nostalgia-driven favorites and fandom-driven content.
• Ad-supported streaming is fueling discovery. 82% of Gen Z browse free streaming platforms to find older content they’ve never seen before.
• When ads feel like a fair trade, streamers embrace them. 81% agree that watching ads is a fair exchange for free content.

The Stream 2025 delivers exclusive research from Tubi and The Harris Poll, giving marketers the insights they need to navigate an evolving streaming landscape.

Grab your copy of the full report.