Spring Just Got Stronger

At FOX, football is more than just a game—it’s part of our DNA. Nowhere is that more evident than in the UFL. In its inaugural year, the league captivated fans with its world-class competition, groundbreaking innovation, unparalleled access, and commitment to player development.

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WHAT’S AHEAD FOR THE 2025 SEASON

NEW FOX UFL Friday

When the league returns this March, the Birmingham Stallions will aim to defend their UFL championship title. Can they make history? Fans will find out as the action unfolds this spring, with 20 games airing on FOX and FS1, including an exciting addition of 10 ‘FOX UFL Friday” Prime Games during the entire 10-week season.

CLICK HERE FOR THE 2025 SEASON PREVIEW

LOOKING BACK ON 2024

First Season, Massive Impact

Regular season viewership was +26% vs. the 2023 USFL regular season on FOX. The Championship game attracted audiences too, with 1.6M P2+ viewers, making it the most-watched game of the season (+23%). On social, the UFL attracted 274M total social views across Tiktok, X, Instagram, Facebook, and Youtube.

Brands looking to connect with an upscale, diverse TV audience look no further… the UFL provides those audiences at scale, with maximum impact and minimal waste.

Spring Just Got Stronger

WHAT’S AHEAD FOR THE 2025 SEASON

NEW FOX UFL Friday

LOOKING BACK ON 2024

First Season, Massive Impact

Source: Nielsen Media Research L+SD

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